Salesforce Partner Consulting

Ghost in the
Machine.

We help small and startup Salesforce partner businesses unlock real growth — through sharper marketing, stronger branding, and go-to-market strategy that actually moves the needle.

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Partner Marketing Brand Strategy Website Revamps Go-To-Market Salesforce Ecosystem Partner Marketing Brand Strategy Website Revamps Go-To-Market Salesforce Ecosystem

The expert you didn't know you needed.

Most Salesforce partners are brilliant at what they build — but struggle to market it effectively. The messaging is muddy, the brand doesn't convert, and go-to-market strategy gets deprioritized in favor of delivery.

Ghost in the Machine fills that gap. We're the strategic force operating behind the scenes, helping startup and small Salesforce partner firms grow with clarity, credibility, and killer positioning.

50+
Partner businesses advised
Average pipeline increase after GTM engagement
10yr
Deep in the Salesforce ecosystem
100%
Boutique. No junior teams, no bloat.

What we do.

From brand audits to full go-to-market launches, we work where the leverage is highest.

🎯
01

Partner Marketing Assets

Decks, one-pagers, battle cards, email sequences, and co-marketing materials that speak the Salesforce partner language fluently.

High Impact
02

Brand Strategy & Identity

Positioning, messaging architecture, visual identity, and brand guidelines built specifically for competing in the crowded ISV and SI landscape.

Foundation
🌐
03

Website Revamps

Strategy-first redesigns that convert prospects and communicate your value prop to Salesforce AEs, buyers, and enterprise decision-makers.

Conversion
🚀
04

Go-To-Market Strategy

ICP definition, channel strategy, launch planning, and partner ecosystem activation — so you grow predictably, not accidentally.

Growth
🔍
05

Marketing Audits

A sharp, no-fluff audit of your current marketing, positioning, and assets — with a prioritized roadmap of exactly what to fix first.

Quick Win

From first call to real results.

01

Discovery Call

We get deep on your business, goals, current positioning, and where the biggest gaps are. No templates, no checkbox intake forms.

02

Strategic Diagnosis

We synthesize what we've learned into a clear picture of what's working, what's broken, and what will move the needle fastest.

03

Engagement Kickoff

We agree on scope, timeline, and outcomes. Then we get to work — fast. No months-long ramp-up, no unnecessary process.

04

Deliver & Iterate

You get sharp, senior-quality work. We review together, refine, and make sure everything lands — then stay close as you execute.

From partners who've been there.

"

Our website had been embarrassing us in front of enterprise prospects for years. Ghost in the Machine rebuilt our entire positioning and site in 6 weeks. Our AE co-sell requests doubled.

MR
Marcus R. CEO, Salesforce SI Partner
"

I finally understood what I was actually selling — and more importantly, who I was selling it to. The GTM clarity alone was worth 10x the engagement fee.

JL
Jamie L. Founder, ISV AppExchange Partner
"

Ghost in the Machine doesn't just hand you a deck and walk away. They work alongside you until the strategy is embedded in your team. Genuinely rare.

AT
Alicia T. VP Marketing, Salesforce Consulting Partner

Ready to stop
guessing?

Drop your email and we'll set up a 30-minute discovery call. No pitch deck, no hard sell — just a straight conversation about where you are and where you want to go.

No spam. No CRM drip sequences. Just a real conversation.